Essays about: "Max Westling"

Found 1 essay containing the words Max Westling.

  1. 1. Varumärkesorienteringens strategiska betydelse i icke-vinstdrivande organisationer ´En explorativ studie

    University essay from Lunds universitet/Produktionsekonomi

    Author : Erik Oredsson; Max Westling; [2015]
    Keywords : Brand orientation; brands; strategy; strategic orientation; market orientation; NPO; non-profit; success.; Technology and Engineering;

    Abstract : Background A brand oriented company is recognized by its regard of strong brands and the ability to build strong brands as strategic resources. For a long time, companies in the private sector have had a monopoly on brand focused activities and research in this area has often been targeted to this specific sector. READ MORE