Essays about: "Maxime Lindholm"
Found 1 essay containing the words Maxime Lindholm.
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1. Online Ads: The influence of color cues on sensory expectation : An expectation-based approach to explain the cross- modal influence of color cues in online ads
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : The purpose of this thesis is to contribute to new insights into how businesses can utilize color cues as a multisensory tool in online ads to evoke positive sensory expectations. An expectation-based approach was used to examine the cross-modal influence of warm relative to cold colored cues. The theory chapter starts with sensory marketing. READ MORE
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