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Found 1 essay matching the above criteria.

1. 1. National Brand Positioning in the Swedish Meat Market : How to maintain a price premium

   University essay from Företagsekonomiska institutionen

   Author : Maxime Rigaud; Tianlin Shao; [2012]
   Keywords : National brands; private labels; price premiums; positioning; meat;

   Abstract : A global trend of decreased Willingness to pay(WTP) price premiums for national brands prevails.In this paper, the authors shed light on how national brands(NBs) can best defend their pricepremiums towards Private labels(PLs). READ MORE