Essays about: "Maximilian Ignatzek"
Found 1 essay containing the words Maximilian Ignatzek.
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1. No cap: Striving for authenticity : LGBTQ images and Gen Z’s perception of fast fashion brand authenticity
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Brands have started paying attention to brand authenticity since consumer demand for authenticity is increasing. Especially Gen Z is constantly seeking for authentic, inclusive, and diverse brands as they are the first generation to choose brands based on authenticity. READ MORE
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