Essays about: "McKee"
Showing result 1 - 5 of 6 essays containing the word McKee.
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1. Climate Justice Movement as Norm Entrepreneur in Global Politics : Creating an Alternative Future in Lützerath to Protest Coal Mining
University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)Abstract : This thesis argues that contemporary climate justice actions can present a case for how social movements and activists engage as norm entrepreneurs with global politics. Following a case-based approach (McKee, 2003) and combining perspectives of political science with anthropology, theoretical concepts of everyday utopias (Cooper, 2014) and prefiguration (Maeckelbergh, 2011b; 2014) are applied to the case of a village occupation in Germany against a lignite coal mine expansion. READ MORE
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2. Theorizing the External Actorness of the European Union in Global Development Governance : The Case of Aid Effectiveness in Post-Cotonou Development Policy
University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)Abstract : The European Union (EU) is the world’s leading development donor, playing a pivotal role in shaping development norms. This paper aims to investigate the extent to which the EU has been effective in its external aid actorness towards global poverty eradication during the post-Cotonou negotiation period (2000-2020). READ MORE
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3. Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). READ MORE
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4. Transformative Screenwriting: Charlie Kaufman’s Postmodern Adaptation of Story
University essay from Lunds universitet/FilmvetenskapAbstract : The essay's investigation of postmodern storytelling and transformative screenwriting, in relation to how Robert McKee's Story is reflected in Charlie Kaufman's Adaptation – in text and subtext, form and content – shows that the film's form is that of the classical archplot. It is only Adaptation's content, reflecting the dream of an art film/antiplot that is critical – while the form is a complicitous Hollywood form. READ MORE
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5. Porn 2.0 straight from the horse's mouth. Consumption and Production of User Generated Content
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The research of pornography has always been sorrowful and affected by many accusations of researchers being ‘Porn apologists dressing up personal convictions to look more objective by attaching the word “studies” to the title of their journal’ or often according to anti-porn advocates they were ‘expressing their own opinions rather than producing research’ and were likely to write ‘fulsome articles […] declaring “porn is wonderful for men” (Atwood & Smith, 2014, p. 8). READ MORE
