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Found 2 essays matching the above criteria.
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1. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.
University essay from Institutionen för teknik och samhälleAbstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE
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2. The impact of the introduction of index options on volatility and liquidity on the underlying stocks : Empirical evidence from the Asian stock markets
University essay from Handelshögskolan vid Umeå universitetAbstract : The impact of the introduction of derivatives on the underlying stock is a debatable topic among the researchers. The issue is quite controversial as contradictory results have been obtained by researchers in various stock markets. READ MORE