Essays about: "Measurability of corporate sponsorship"
Found 1 essay containing the words Measurability of corporate sponsorship.
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1. Measurability of corporate sponsorship in sport events
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : Number of companies involving into sponsorship has been increasing over the years and today sponsorship is a fully global industry (Stotlar 2004). Despite this little research has been made in the area, and in particular in the field of corporate sponsorship and measurability. READ MORE
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