Essays about: "Measurability of corporate sponsorship"
Found 1 essay containing the words Measurability of corporate sponsorship.
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering
Abstract : Number of companies involving into sponsorship has been increasing over the years and today sponsorship is a fully global industry (Stotlar 2004). Despite this little research has been made in the area, and in particular in the field of corporate sponsorship and measurability. READ MORE