Essays about: "Measurability of corporate sponsorship"

Found 1 essay containing the words Measurability of corporate sponsorship.

  1. 1. Measurability of corporate sponsorship in sport events

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Oscar Lundqvist; Philip Green; [2015]
    Keywords : Measurability of corporate sponsorship; Performance evaluation; Corporate sponsorship; Sponsorship; Management control system;

    Abstract : Number of companies involving into sponsorship has been increasing over the years and today sponsorship is a fully global industry (Stotlar 2004). Despite this little research has been made in the area, and in particular in the field of corporate sponsorship and measurability. READ MORE