Essays about: "Mecenat"

Found 1 essay containing the word Mecenat.

  1. 1. Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Bernhard Zachhuber; Per Adolfsson; [2012]
    Keywords : Marketing; Pricing; Customer; Customer Segment; Target Group; Loyalty; Behavioural Loyalty; Attitudinal Loyalty; Mecenat; Loyalty Card; Business Administration; Consumer; Behaviour; Repurchase; Purchase Decisions;

    Abstract : Background      Catering to customer needs and wants by, at the same time, reaping maximum profits has, since the beginning of trade, been a tricky task for companies. Customer-segment pricing, i.e. READ MORE