Essays about: "Media Image"

Showing result 1 - 5 of 443 essays containing the words Media Image.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Fanny Jacobsson; Lo Meh Paw; [2024]
    Keywords : Online Reputation Management; Brand Equity; Startups; Image;

    Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

  3. 2. Framing the Olympics: RT’s Responses to Controversies Linked With Russia’s Presence at the Winter Games from 2014-2022

    University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier

    Author : Colin Fritz; [2024]
    Keywords : RT; Politicisation of Sport; News Framing; The Olympic Games; Doping; Framing;

    Abstract : The Russian Federation’s presence on the global stage of the Olympic Games has been linked with considerable controversy from 2014 onwards. The nation’s use of international sport for promoting its image, state-sponsored doping, and Russia’s illegal occupations of Ukraine staged in close time proximity with the Games are all controversies which have taken their toll on the country’s image, both within and beyond the context of sport. READ MORE

  4. 3. TRUST ONLINE: Visual Cues for Trustworthy News

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Marco Helin; Tim Zetterqvist; [2023-02-01]
    Keywords : Trustworthiness; news articles; domain suffix; associated images; comment;

    Abstract : This study was born in the light of the Swedish Civil Contingencies Agency’s (MSB) release of a handbook on how to counter information influence activities, along with a growing distrust placed upon media outlets by the public. The purpose of this experiment was to test knowledge from earlier research in the e-commerce domain on what makes a website perceived as trustworthy but applied and tested on images of news articles. READ MORE

  5. 4. Reflections on One’s Own Body : An Approach to the Potential of Self-Image in HCI

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Rebeca Blanco Cardozo; [2023]
    Keywords : soma design; first-person perspective; self-image; embodied interaction; self-fashioning technologies; soma design; förstapersonsperspektiv; självbild; förkroppsligad interaktion; self-fashioning teknik;

    Abstract : Self-image and the way we present ourselves to the world are highly relevant in today’s society, fostered to some extent by the ubiquitous use of technology. For example, the idealized body image that is disseminated in the media and on social networks can affect the relationship we have with ourselves. READ MORE

  6. 5. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Alexander Nordström Käll; Jonas Nyman; [2023]
    Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE