Essays about: "Media Sharing SNS"

Found 4 essays containing the words Media Sharing SNS.

  1. 1. Text Placement in SNS forEffective Communication : A qualitative study investigating the most favourable text placement onmedia sharing SNS advertisements to best communicate informationthrough text

    University essay from Jönköping University/JTH, Datateknik och informatik; Jönköping University/JTH, Datateknik och informatik

    Author : Madeleine Eriksson; Evelina Tertelyté; [2020]
    Keywords : SNS; Text Placement; Media Sharing SNS; Layout; Advertising; Information System; Communication;

    Abstract : The aim of this thesis is to conduct a qualitative study investigating the mostfavourable text placement on social networking sites (SNS) to best communicateinformation through text. To discover a suitable placement for text, we utilizeconscious and unconscious visual gaze points from participants. READ MORE

  2. 2. How the most liked brands on Facebook interact with their customers

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Julia Barbosa Lucas; [2019-08-06]
    Keywords : Social media; SNS; Facebook; content; brands online; social presence theory; online marketing; social media engagement; a framework for categorizing social media posts;

    Abstract : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. READ MORE

  3. 3. How does it make you feel?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Katie Elizabeth Long; [2014]
    Keywords : Visual Branding; Instagram; Engagement; Social Network Sites; SNS; Social media; public relations; online marketing; photo sharing; brand image; Social Sciences;

    Abstract : The rise of Social Network Sites (SNS) has had a huge impact on the field of public relations in that brands must now consider online branding as part of their strategy. This is a growing area of interest in both academia and practice as we strive to learn more about how to use the new platforms most effectively. READ MORE

  4. 4. Going Viral - The Role of Brand-Incongruent Communication, Sender and Brand Connection in the spreading of communication on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexandra Drissner; Sofia Kjellström; [2012]
    Keywords : Viral Marketing; Social Media; Brand-Incongruent Communication; Sender; Brand Connection;

    Abstract : Social media is increasingly used for marketing activities and marketers are counting on consumers to spread their communication online. However, research in terms of what makes a campaign a viral success is limited. READ MORE