Essays about: "Media Strategy"

Showing result 1 - 5 of 421 essays containing the words Media Strategy.

  1. 1. A Good Name Is Better Than Riches - A Single Case Study of Essity

    University essay from Göteborgs universitet/Graduate School

    Author : Elma Hodzic; Linnéa Egertz; [2021-07-06]
    Keywords : Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

    Abstract : This qualitative single case study aims to examine the concept of brand awareness on socialmedia for a corporate brand. To achieve this, the research was conducted in collaborationwith the global hygiene and health company Essity, mainly targeting B2B customers. READ MORE

  2. 2. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
    Keywords : Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. RAISING A NEW COLLECTIVE VOICE THROUGH GREENFIELD UNION ORGANISING : The mobilisation and unionisation of workers and the establishment of a collective agreement at Foodora in Sweden

    University essay from Mälardalens högskola/Akademin för hälsa, vård och välfärd

    Author : Sophie Banasiak; [2021]
    Keywords : workforce fragmentation; food-delivery platforms; greenfield organising; unions; collective agreement; agency; structures; interactions; resources mobilisation; learning; strategy; institutional change; fragmentation du travail; plateformes de livraison de repas; implantation syndicale; syndicats; accord collectif; agence; structures; interactions; mobilisation des ressources; apprentissage; stratégie; changement institutionnel; fragmentering av arbetsstyrka; matleveransplattformar; greenfield-organisering; fackföreningar; kollektivavtal; mänskligt agentskap; strukturer; interaktioner; mobilisering av resurser; lärande; strategiskt handlande; institutionell förändring;

    Abstract : Following an actor-centred approach to institutional change, the aim of the study was to explore the process of ‘greenfield organising’ through which unions and collective bargaining structures are established in workplaces where there are none initially. A qualitative theory-oriented single case study, using some principles of the grounded theory, analysed the organising process and negotiations at Foodora in Sweden that resulted in a collective agreement. READ MORE

  4. 4. Reaching Those ‘Out-of-Reach’: An Explorative Case-Study of Fire Prevention in Vulnerable Urban Communities within Copenhagen.

    University essay from Lunds universitet/Riskhantering (CI)

    Author : Aron Fransson; [2021]
    Keywords : Fire Prevention; Fire Rescue Services; Risk Communication; Fire Governance; Urban Vulnerable Communities; Community Risk Reduction; Technology and Engineering;

    Abstract : Considering the nature of vulnerability to fires and at-risk groups, the issue is arguably a social problem where spatial analysis has allowed for a greater context, beyond the individual, to be analyzed. Furthermore, reports from fire rescue services of local safety concerns and the convergence of interest between different stakeholders has made communities disposition to fire safety increasingly relevant. READ MORE

  5. 5. Understanding Community Sense of Place and Social Sustainability Through Instagram : The establishment of Rågsved nature reserve and the demolition of Snösätra Graffiti Wall of Fame

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Aviva Blomquist; [2021]
    Keywords : Digital geography; sense of place; social media; public space socio-spatial planning; participation; social sustainability; cultural sustainability;

    Abstract : Blomquist, Aviva (2021). Understanding Community Sense of Place and Social Sustainability Through Instagram: The establishment of Rågsved nature reserve and the demolition Snösätra Graffiti Wall of Fame. READ MORE