Essays about: "Media Strategy"

Showing result 16 - 20 of 528 essays containing the words Media Strategy.

  1. 16. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Elsa Björklund; [2023]
    Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

  3. 17. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Hannes Swärd Brattström; Amer Habul; [2023]
    Keywords : E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

    Abstract : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. READ MORE

  4. 18. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elin Egelbäck Starud; Elsa Claesson; [2023]
    Keywords : Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

    Abstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE

  5. 19. Storskogen's portfolio diversification - A strategy for prosperity?

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Markus Johan Willem Ransved Nilsson; Gustaf Frumerie; [2023]
    Keywords : Serial acquirer; M A; Growth; Value Creation; Book-runners;

    Abstract : This case study provides an in-depth description of the fast-paced M&A compounder Storskogen which has received noticeable media attention since its IPO in October 2021. Through examining the market sentiment surrounding the public market entry, the underwriting process, and its business model, potential reasons for its volatile and relatively poor stock performance are put forward. READ MORE

  6. 20. Framing Russia in the National Security Strategy of the United States of America

    University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

    Author : Elvira Sitkevica; [2023]
    Keywords : USA; Russian Federation; National Security Strategy; international politics; international relationships; framing analysis; qualitative study; social constructivism;

    Abstract : Historically, the USA and Russian Federation have been two world powers that used to compete for a dominant power position in the bipolar world and spread influence on less developed countries. Relationships between the USA and Russia have mostly been complex and tense,with several escalation periods during the Cold War. READ MORE