Essays about: "Media Strategy"
Showing result 21 - 25 of 528 essays containing the words Media Strategy.
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21. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE
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22. “Strategy of autocratic regimes towards Russia in the context of the war in Ukraine”
University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och mediaAbstract : .... READ MORE
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23. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE
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24. Beyond the hype
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Influencer marketing has grown in popularity making it crucial for firms to understand how they should optimize their influencer marketing campaigns. This is an even greater issue for parsimonious unknown brands who tend to have limited resources and, as such, might refrain from employing macro-influencers in their marketing campaigns. READ MORE
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25. Elucidating AI Policy Discourse : Uncovering Themes Through Latent Dirichlet Allocation
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : This thesis embarks on a journey to investigate the discourse contained within the policy documents examined by utilizing the topic modeling technique labeled Latent Dirichlet Allocation. The aforementioned investigation will be conducted through the theoretical lens of Systems Theory and Discourse Analysis Theory. READ MORE