Essays about: "Media exposure"

Showing result 1 - 5 of 144 essays containing the words Media exposure.

  1. 1. Exploring Parasocial Relationships Formed in Isolation

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Gabriela Kamenova; [2024]
    Keywords : Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Abstract : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. READ MORE

  3. 2. Drunk Elephant: The New Toys’R’Us?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

  4. 3. Encouraging Reading on Social Media. Exploring Finnish Bookstagram Community

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Susanna Kokko; [2023-11-21]
    Keywords : social media; Bookstagram; reading; literacy; reading promotion;

    Abstract : In the contemporary digital age, where text-based communication is increasingly significant, literacy skills play a crucial role in effective social participation. However, despite the importance of literacy, a considerable number of people are still illiterate. READ MORE

  5. 4. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  6. 5. Transgender Visibility : Examining the Influence of Media Representation on Attitudes toward Transgender and Gender-Diverse Individuals

    University essay from Stockholms universitet/Psykologiska institutionen

    Author : Gideon Neidenmark; [2023]
    Keywords : ;

    Abstract : Over the last few years media representation of transgender and gender-diverse (TGD) people has increased. Despite this, there is a lack of studies looking at the influence of media representation of TGD on attitudes. READ MORE