Essays about: "Media market"

Showing result 1 - 5 of 632 essays containing the words Media market.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Sameera Prasanna Rodrigo; [2024]
   Keywords : Social media; SMEs; Restaurant business; RBV theory;

   Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

4. 3. Exploring the British newspapers´ representation of Private Security Companies in detention centres in the UK Ayla Arslan Waltersson Global Studies, University of Gothenburg Examensarbete för kandidatexamen i Globala studier Bachelor thesis in Global Studies, GS1511 Spring term 2023 Supervisor: Aly Verjee Word count

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Arslan Waltersson Ayla; [2023-10-18]
   Keywords : Private security companies; private contractors; detention centres; asylum seekers; neo-liberalism; governmentality;

   Abstract : This thesis investigates the prominent narratives on Private Security Companies (PSCs) in British news articles surrounding privatised detention centres for immigrants and asylum seekers. PSCs have become increasingly significant in migration-related activities, not least in neoliberal states such as the UK. READ MORE

5. 4. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

   University essay from Göteborgs universitet/Graduate School

   Author : Maral Javadzadeh Tabatabaee; [2023-07-19]
   Keywords : Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

   Abstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE

6. 5. The Bouquet of Wine Consumption Drivers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
   Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

   Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE