Essays about: "Media preferences"
Showing result 1 - 5 of 109 essays containing the words Media preferences.
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1. Social media and reference points: How people are affected by watching high economic status
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper presents an experimental survey study investigating the potential effects of social media usage on economic perceptions and life satisfaction by influencing reference points. The prediction is that watching people with high economic status on social media raises reference points, resulting in increased preferences for consumption and salary. READ MORE
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2. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE
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3. The polarized attitudes of offshore wind - The social acceptance of planned offshore wind farm Västvind among Öckerö municipality residents
University essay from Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)Abstract : Climate change, the energy crisis of 2022-2023, and estimations of future electricity demands have stressed the necessity for a rapid transition of the energy system. Offshore wind energy plays an important role in this transition, and is expected to expand considerably on a global level, in the EU and in Sweden. READ MORE
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4. Designing Diverse Features to Reduce the Filter Bubble Effect on Social Media
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The filter bubble effect has been an active area of research that has been explored in various contexts within social media. Research on recommender system designs within filter bubbles has received a lot of attention, mainly due to its impact on the phenomena. READ MORE
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5. Bot or not : A customer’s perspective of customer service chatbots and human customer service representatives in E-commerce
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : Chatbots are increasing in popularity, both as a valuable tool for commercial purposes but also as an area of academic research. It has been successfully applied in multiple application areas such as healthcare, education, customer service and work support. READ MORE