Essays about: "Media reputation. Media framed image"
Found 3 essays containing the words Media reputation. Media framed image.
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1. Public diplomacy in times of crisis: A closer look at Sweden's governmental communication and mass media frames during the coronavirus pandemic
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Public diplomacy in times of crisis: A closer look at Sweden’s governmental communication and mass media frames during the coronavirus pandemic. Public diplomacy is an important concept in the literature of strategic communication. READ MORE
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2. Marginalizing Progressives? Newspaper Coverage of Bernie Sanders in the ‘Invisible Primary’: A Critical Discourse Analysis
University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)Abstract : The present thesis uses methods of Critical Discourse Analysis to examine 16 front-page newspaper articles, from The New York Times and The Washington Post, covering progressive presidential candidate Bernie Sanders during the 2015 “invisible primary”. In particular, this thesis investigates how Sanders and his supporters were represented, linguistically and visually, and whether these representations – formulated as “interpretive frames” – appear more legitimizing or delegitimizing. READ MORE
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3. Identity and image – the story of expertise in a manufacturing company
University essay from Högskolan Dalarna/FöretagsekonomiAbstract : This thesis is an investigation on the corporate identity of the firm SSAB from a managerial viewpoint (1), the company communication through press releases (2), and the image of the company as portrayed in news press articles (3). The managerial view of the corporate identity is researched through interviews with a communication manager of SSAB (1), the corporate communication is researched through press releases from the company (2) and the image is researched in news press articles (3). READ MORE