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Showing result 1 - 5 of 158 essays matching the above criteria.

1. 1. On Brands and How They Are Adapted to Today’s Market

   University essay from Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

   Author : Damian Goreczny; [2013]
   Keywords : Brand Identity; Branding; Marketing; Advertising; New Consumer;

   Abstract : The main focus of this thesis is to study the efforts that marketers, companies, PR1- and advertising agencies are making in order to successfully evolve their brands in order to adapt them into today’s market. Today’s market is driven by the new consumer which is very different from its predecessor; consumers from just two decades ago. READ MORE

3. 2. Research and Application of Urban Landscape Planning in Slow-moving System—Based on the Design of Wujin District in Changzhou

   University essay from Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

   Author : Meng Gu; [2013]
   Keywords : Slow-moving system; Slow-moving network; Slow-moving landscape; Slow-moving facility; Walking system;

   Abstract : With the rapid development of motor vehicles in our country, a lot of traffic and environmental problems are triggered. As a result, more and more cities begin to focus on sustainable traffic development. READ MORE

4. 3. The Grand Undefined Term : A Study In Mise-en-Scène

   University essay from Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

   Author : Camilla Szymkiewicz; [2013]
   Keywords : Mise-en-Scène; Film; Editing;

   Abstract : This thesis seeks to explore and document the complex relationship between mise-en-scène and editing. The main goal was to determine whether or not editing could be used to influence the mise-en-scène of a film, and if so, in what ways. To achieve this, two surveys and a practical experiment in mise-en-scène was carried out. READ MORE

5. 4. Chaotic Identities in Chinese Commercial Streets

   University essay from Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

   Author : Ran Xue; [2013]
   Keywords : urban design; place identity; copy space; urban branding; commercial street; Neo-Chinese style;

   Abstract : The overall background is the Chinese metropolises like Shanghai and Beijing trying to become part of the modern ones with global and multicultural identities like New York, Tokyo, and London. In the craze for western styles many cities have lose their local cultures, especially notable in the commercial districts of Chinese cities where various themes such as Italian, Russian, and complex styles have become more and more common. READ MORE

6. 5. Walkable Design Neighborhood : A sustainable Urban Form. A comparison between Nanjing official future plans and walkable design proposal based on Smart Growth principles along with Space Syntax Theory

   University essay from Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

   Author : Hamid Akhlaghi Boozani; [2013]
   Keywords : Urban Design; Spatial Planning; Development; Configuration; Attraction; Space Syntax; Natural Movement; Nanjing; China; Smart Growth; Sustainable; walkable;

   Abstract : Recent urban development in China has serious faults in account of a sustainable course of action. More precisely, walkability, car independency, social encounter and local business are missing principles in new urban developments, specifically high-rise neighborhood developments. READ MORE