Essays about: "Mega Sports Events"

Showing result 1 - 5 of 10 essays containing the words Mega Sports Events.

  1. 1. Employment Effects of the FIFA World Cup on Host Nations : An Event Study

    University essay from Jönköping University

    Author : Felix Wettborg; [2022]
    Keywords : Econometrics; Mega Sports Events; Event Economics; Difference-In-Difference; Employment; Two-Ways Fixed Effects Difference-in-Difference; Event Study; Staggered Adoption; World Cup; Soccer; FIFA;

    Abstract : The employment effect of hosting the FIFA world cup has been researched multiple times with city, municipality, or state data using a variety of methods. Arguably, the Difference-In-Difference (DID) method, first used by Hotchkiss et al. READ MORE

  3. 2. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Wouter Bruin; Viktor Sandberg; [2020]
    Keywords : Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

    Abstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE

  4. 3. Sports, economic performance and FDI: The impact of hosting different sports mega-events on economic growth and foreign direct investment in developed and developing countries, 1970-2016

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Marcel Prijs; [2018]
    Keywords : Mega Sports Events; Economic Growth; Foreign Direct Investment; Summer Olympics; Winter Olympics; FIFA World Cup; UEFA European Cup; African Cup of Nations; Copa America; Longitudinal Investigation; Business and Economics;

    Abstract : In this paper, the effect hosting a mega sports event has on economic growth and the inflow of foreign direct investment is investigated over the period 1970 – 2016. This paper differentiates between six different mega sports events. READ MORE

  5. 4. The Image Game: An Explanatory Case Study on Soft Power as a Strategic Ulterior Motive in Chinese Football

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Hanna Winberg; [2017]
    Keywords : Soft Power; China; Chinese Football; Hard and Soft Resources; Sports; Law and Political Science;

    Abstract : In the 21st century more states are realizing the benefits with hosting “Sports Mega-Events” such as the Olympic Games or the FIFA World Cup. These events create an opportunity for a country to spread a carefully selected image and to gain influence and attraction in the international arena, or in other words, to exercise soft power. READ MORE

  6. 5. Sports venues’ effect on social welfare : Cost-Benefit analysis of infrastructure investments within Lugnet area in Falun

    University essay from Högskolan Dalarna/Nationalekonomi

    Author : Remigiusz Biedrzycki; [2016]
    Keywords : Social welfare; Economic efficiency; Cost-Benefit Analysis; FIS Nordic World Ski Championships 2015; Falun; Skid-VM.;

    Abstract : Economic analysis and evaluation of sport events and sports infrastructure is a widely researched topic, especially when it comes to mega-sports events. As many of major and mega events require large amount of resources, governments and municipalities worldwide have to make decisions regarding support for the events. READ MORE