Essays about: "Mehmet Deniz Delikan"

Found 1 essay containing the words Mehmet Deniz Delikan.

  1. 1. Changing Consumption Behavior of Net Generation and the Adoption of Streaming Music Services : Extending the Technology Acceptance Model to Account for Streaming Music Services

    University essay from IHH, Företagsekonomi

    Author : Mehmet Deniz Delikan; [2010]
    Keywords : Technology acceptance model; streaming music services; music consumption; consumer behavior; Spotify; net generation; music access;

    Abstract : The rise of the streaming music services and the decreasing importance of physical distribution is an inevitable change that the industry has been facing, which is resulting from the so-called internet revolution over the past few years. Through years, the music business has already shifted to online platform with the birth of file sharing. READ MORE