Essays about: "Meiru Lu"
Found 2 essays containing the words Meiru Lu.
1. Consumer Perception of Brand Image: Country of Origin and Country of Ownership in Electric Vehicle BrandsUniversity essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : Thesis purpose: To reveal how consumers perceive the brand image of electric vehicles (EV) in the aspects of COO and COOW. That is to expand the understanding of COO and COOW in consumer perceptions and to offer insights to the EV industry from the consumer’s perspective. READ MORE
University essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : Purpose: This article explores the relation between brands and the use of art, and in which way art helps brands in expressing their values and identity. Furthermore, this article will identify the components that characterize Artistic Brands and Brands with Art. READ MORE