Essays about: "Meiru Lu"

Found 2 essays containing the words Meiru Lu.

1. 1. Consumer Perception of Brand Image: Country of Origin and Country of Ownership in Electric Vehicle Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linnea Björck; Meiru Lu; [2019]
   Keywords : Consumer Perception; Country of Origin; Country of Ownership; Brand Image; Electric Vehicles; Business and Economics;

   Abstract : Thesis purpose: To reveal how consumers perceive the brand image of electric vehicles (EV) in the aspects of COO and COOW. That is to expand the understanding of COO and COOW in consumer perceptions and to offer insights to the EV industry from the consumer’s perspective. READ MORE

3. 2. Artistic Brand or Brand with Art?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Karlsson; Xinyi Yao; Melissa Cetino; Meiru Lu; [2018]
   Keywords : Art; Branding; Artistic Brands; Brands with Art; Brand Identity; Visual Art; Business and Economics;

   Abstract : Purpose: This article explores the relation between brands and the use of art, and in which way art helps brands in expressing their values and identity. Furthermore, this article will identify the components that characterize Artistic Brands and Brands with Art. READ MORE