Essays about: "Melani Perera"

Found 1 essay containing the words Melani Perera.

  1. 1. Risk: from random to “learnable” : - A case study of Swedish SMEs in the Indian market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Macarena Cerrudo Sampol; Melani Perera; [2014]
    Keywords : Knowledge management; risk management; knowledge risk management; Small and Medium Enterprises; India;

    Abstract : The internationalization of small and medium sized enterprises (SMEs) has become a major worldwide trend. Firms internationalize predominantly to in nearby countries due to the fact that these countries are closer culturally and geographically. However, SMEs has started to enter more cultural and geographical distant markets. READ MORE