Essays about: "Melanie Meyer"

Found 1 essay containing the words Melanie Meyer.

  1. 1. Customer Information in New Service Development : Case Study in the Swedish Gaming Industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Karolina Mulkova; Melanie Meyer; [2017]
    Keywords : Customer Information; Customer Information Use; New Service Development; Behavioural Data; Digital Services; Gaming Industry;

    Abstract : The power of digital technology serves developers of new services as an access funnel to the vast amount of customer behavioural information. The utilization of this information is forecasted to differentiate the winners from the losers in the market and benefit the new service development process. READ MORE