Essays about: "Melissa Cetino"

Found 3 essays containing the words Melissa Cetino.

  1. 1. Tea Marriage of Starbucks and Teavana

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Karlsson; Carla Melissa Cetino Salazar; Xinyi Yao; [2019]
    Keywords : Starbucks; Teavana; Case; Business and Economics;

    Abstract : This case is about Starbucks acquisition of Teavana and the events that followed.... READ MORE

  3. 2. Personal Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Karlsson; Carla Melissa Cetino Salazar; [2019]
    Keywords : Personal Branding; Brand Essence; Online Offline Channels; Interplay; Layers of Personal Brands; Business and Economics;

    Abstract : Title: Personal Brands: The Interplay of Offline and Online Scenes Date of the Seminar: June 5th, 2019 Course: BUSN39: Degree project in global marketing Authors: Melissa Cetino & Johanna Karlsson Supervisor: Veronika Tarnovskaya Keywords: Personal Branding, Brand Essence, Online & Offline Channels, Interplay, Layers of Personal Brands Thesis Purpose: The purpose of this Master Thesis was to dive deep into the phenomenon of personal branding by answering the research question of how individuals interrelate online and offline scenes when expressing their personal brand. Theoretical Perspective: A conceptual framework was developed based on previous research, which displays the connection between the different personal branding environments. READ MORE

  4. 3. Artistic Brand or Brand with Art?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Karlsson; Xinyi Yao; Melissa Cetino; Meiru Lu; [2018]
    Keywords : Art; Branding; Artistic Brands; Brands with Art; Brand Identity; Visual Art; Business and Economics;

    Abstract : Purpose: This article explores the relation between brands and the use of art, and in which way art helps brands in expressing their values and identity. Furthermore, this article will identify the components that characterize Artistic Brands and Brands with Art. READ MORE