Essays about: "Melliz Draguanova Mihaylova"

Found 1 essay containing the words Melliz Draguanova Mihaylova.

  1. 1. Controlled by algorithms - A study about the external bureaucratization of employer branding efforts caused by social media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Melliz Draguanova Mihaylova; Kerstin Lövrup; [2019]
    Keywords : Employer branding; social media; public sector; algorithms; bureaucracy; technology; control; Business and Economics;

    Abstract : Employer branding, social media, public sector, algorithms bureaucracy, technology, control The purpose of this study is to deepen the understanding on employer branding via social media in the public sector. The aim is to investigate how employees within a municipality make sense and meaning of employer branding via social media and how this creates and potentially consumes positive aspects e. READ MORE