Essays about: "Men Consumer Behavior"

Showing result 1 - 5 of 52 essays containing the words Men Consumer Behavior.

1. 1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Christiane Haase; Nils Heimes; [2023]
   Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

   Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE

3. 2. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

   University essay from Umeå universitet/Företagsekonomi

   Author : Aline Smeeckaert; Baptiste Martin; [2022]
   Keywords : Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

   Abstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE

4. 3. Key Factors Considered When Purchasing a VR Hobby Skill Training Simulator : A Consumer Perspective

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Ada Lindmark; Kajsa Nilsson Kinberg; [2022]
   Keywords : virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior; virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior;

   Abstract : In recent years, VR and VR devices have become more popular due to advances intechnology and lower costs, making the technology more accessible to the general public. One application within VR that is expected to grow is VR hobby skill training simulators (VR HSTS), which are now accessible not only for education and companies but also to consumers. READ MORE

5. 4. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linnéa Nilsson; Dante Nordling; [2022]
   Keywords : Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

   Abstract : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. READ MORE

6. 5. How to mainstream secondhand consumption - a quantitative case study of a company in the refurbishment products industry

   University essay from Lunds universitet/Miljövetenskaplig utbildning

   Author : Johanna Andersson; [2022]
   Keywords : Circular business models; Consumer behavior; E-commerce; Industrial refurbishment; Refurbished goods; Reuse; Secondhand products; Sustainable consumption; Used goods; Earth and Environmental Sciences;

   Abstract : The shortage of Earth’s limited resources is becoming more evident and our planet’s climate system is under immense pressure. To combat these problems, more people investigate the concept of circularity. READ MORE