Essays about: "Meng Xiao"

Found 2 essays containing the words Meng Xiao.

1. 1. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Xiangru Meng; Yue Xiao; [2020]
   Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

   Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

3. 2. Implementation and Benefits of CRM in Hotel Industry : A comparative study ofClarion Collection hotel and Scandic hotel in Västerås

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Bin Mu; Meng Xiao; Yonas Gebray; [2015]
   Keywords : CRM; CRM implementation; CRM benefits; Scandic hotel; Clarion hotel; CRM process in hotel;

   Abstract : This thesis is to identify the main factors that influence CRM implementation in Scandic hotel and Clarion hotel. Moreover, benefits of both hotels that can be reaped from using CRM. The result shows that CRM plays an important role in creating a long term successful to the hotels. READ MORE