Essays about: "Merve Beyza Kubilay"

Found 2 essays containing the words Merve Beyza Kubilay.

  1. 1. Family Business Internationalisation : An Exploratory Study of Home Market Networks and Elaboration on the Revised Uppsala Model

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Laura Bauske; Merve Beyza Kubilay; [2022]
    Keywords : family business; internationalisation; network relationships; home market; international business theory; Uppsala model;

    Abstract : Background: Following the ongoing globalisation, family businesses have been inclined to grow their businesses outside of their home markets. While academic attention has been devoted to family business internationalisation, it has mainly taken a family-focused perspective. READ MORE

  3. 2. Exploring Market Creation by Entrepreneurs in Sweden : How Value Innovation Fosters the Creation of New Markets

    University essay from Stockholms universitet/Management & Organisation

    Author : Merve Beyza Kubilay; Therese Dahlberg; [2020]
    Keywords : market creation; value innovation; Blue Ocean Strategy; startups; innovation management;

    Abstract : As new markets continuously emerge, increasing academic attention has been devoted to identifying what factors predominantly foster this process. Notably, scholars have coupled market creation with value-creating innovations; new markets emerge due to generation of novel customer value. READ MORE