Essays about: "Merve Ertekin"

Found 1 essay containing the words Merve Ertekin.

  1. 1. The Impact of National Identity and Culture on Customer Perception of Product Quality; The case of mobile phones in Sweden and Turkey

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Merve Ertekin; Burcak Aydin; [2010]
    Keywords : Culture; product quality perception;

    Abstract : AbstractDate: May 2010Program: International Marketing (Master’s Program)Authors:Merve Ertekin                                                                 Burcak Aydin                                                                  Tutor: Tobias EltebrandtTitle: The Impact of National Identity and Culture on Customer Perception ofProduct Quality; ‘The case of mobile phones in Sweden and Turkey’Problem Statement: How may culture affect the ‘product quality perception’ of consumers?Purpose: What differences can be observed in ‘product quality perception’ of mobile phones in Sweden and Turkey?Method: A quantitative research has been conducted by using both primary and secondary data. Primary data was gathered from distributing questionnaire to Swedish and Turkish university students and secondary data was collected from books, online resources and articles. READ MORE