Essays about: "Message Strategy"
Showing result 1 - 5 of 102 essays containing the words Message Strategy.
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1. Far-Right Politicians, Alternative media & Twitter. A explanatory study on far-right politicians use of alternative media
University essay from Göteborgs universitet/Statsvetenskapliga institutionenAbstract : As alternative media and its dangers have become increasingly established in the last few years and got to the forefront of Swedish politics because of the planned murder of Sweden politician Annie Lööf, this study aims to look into if far-right politicians use alternative media in order to spread their message using the research question: Do politicians of the Swedish Democrats spread more alternative media on their social media accounts than politicians of the mainstream conservative Moderates? The result of this research question was a positive causality where Sweden democrats to a statistically significant degree do post more links to alternative media than moderates politicians meaning they most certainly do. The most interesting thing about this study may be that politicians with a higher position within the party, and thus should be most in the know with the potentially damaging aspects of alternative media, post the most. READ MORE
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2. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention
University essay from Högskolan i Skövde/Institutionen för handel och företagandeAbstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE
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3. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust
University essay from Högskolan i Skövde/Institutionen för handel och företagandeAbstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE
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4. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE
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5. Container Orchestration and Performance Optimization for a Microservicesbased Application
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Microservices is a new software design concept for developing scalable, loosely coupled services with a smaller codebase than the traditional monolithic approach. The designed microservices can communicate using several protocols, such as Advanced Message Queuing Protocol (AMQP) or HTTP/REST. READ MORE
