Essays about: "Message content factor"

Showing result 1 - 5 of 9 essays containing the words Message content factor.

1. 1. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Olivia Mikkola; Meri Viro; [2023]
   Keywords : Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

   Abstract : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. READ MORE

3. 2. A mixed-method study on CSR communication in the Swedish banking sector

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ida Ludwigsson; Isabella Hong; [2022]
   Keywords : CSR communication; CSR authenticity; Knowledge; Message content factor;

   Abstract : In light of the challenges surrounding CSR communication and the obstacles facing banks that wish to effectively communicate about their CSR initiatives, the purpose of this thesis is to examine CSR communication in the context of the Swedish banking sector. By departing from a conceptual model of effective CSR communication, this thesis intends to measure the extent to which different message content factors influence CSR authenticity and leads to favourable consumer response outcomes: attitude, trust, and word-of-mouth intention. READ MORE

4. 3. Creating eye-catching headlines using BART

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Eva Despinoy; [2022]
   Keywords : Transformer; Natural Language Processing; Automatic Text Summarization; Headline Generation; BART;

   Abstract : Social media is a significant factor in information distribution today, and this information landscape contains a lot of different posts that compete for the user’s attention. Different factors can help catch the interest of the user, and one of them is the headline of the message. READ MORE

5. 4. Discovering what makes news tweets popular when controlling for content

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Martin Christensson; William Holmgren; [2021]
   Keywords : ;

   Abstract : Twitter is one of the largest social networks with over 330 million active users. Therefore, by being able to better create tweets that spread further, the message of the tweet can reach more people. It is also a social platform that is widely used by news networks to share news and is the main source of news for many people. READ MORE

6. 5. A qualitative study on students’ perceptions of (un)willingness to communicate in English as a foreign language

   University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

   Author : Linn Fager; [2020]
   Keywords : willingness to communicate; L2; English as a foreign language; upper secondary school; Sweden;

   Abstract : This study aims at exploring (1) the circumstances under which some Swedish learners of English are likely to participate in conversations in the target language, and (2) how teachers in upper secondary school might increase these students' willingness to communicate (WTC) in English during lessons. Five students retaking the mandatory first course of English in Swedish upper secondary school volunteered for the study. READ MORE