Essays about: "Metasearch websites"

Found 1 essay containing the words Metasearch websites.

  1. 1. The Metasearch Road to Purchase : An investigation of the Touchpoints on Metasearch Engines in the Travel Distribution Industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : André Mikaelsson; Gustav Mikkelsen; [2018]
    Keywords : Consumer behaviour; Metasearch websites; Touchpoints; Customer decision journey; Travel distribution industry;

    Abstract : The travel distribution industry is growing. While traditional distribution channels such as online travel agencies and physical stores are decreasing in revenues, metasearch companies are receiving greater attention from consumers. However, metasearch companies face challenges even with an increasing market. READ MORE