Essays about: "Mianzi"

Showing result 1 - 5 of 8 essays containing the word Mianzi.

  1. 1. Influence of Guanxi and Trust on Business to Business relationships in the Chinese market

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : YIGE LIU; SIRIOUS NTERAI; [2019]
    Keywords : Guanxi; Trust; Interpersonal Trust; Organizational Trust; Mianzi; Renqing; Ganqing; B2B Relationships;

    Abstract : Aim: To understand the influence of guanxi and trust on business to business relationships in the Chinese market. Method: This study was conducted based on an inductive qualitative research method with the use of primary and secondary data. READ MORE

  2. 2. The Influence of Chinese Culture in the Italian Business in China

    University essay from Stockholms universitet/Avdelningen för kinesiska

    Author : Claudia Ruvolo; [2018]
    Keywords : Chinese Business; International; Cultural Differences; Italian companies; China; Guanxi; Face; Mianzi; Strategy; 国际商务;文化差异;意大利公司;中国;关系;面子;战略;

    Abstract : In the author’s view culture plays an important role in the international business. Cultural issues represent the key factors for a successful cooperation and partnership among companies from different countries. READ MORE

  3. 3. The Invisible Wall : The impact of informal institutions in a Chinese business context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Carlsson; Simon Kryger; [2017]
    Keywords : Informal institutions; Internationalisation; Swedish SMEs; Network; Language; Relationship; Guanxi; Mianzi.;

    Abstract : The increased activity in the emerging market China has created opportunities for Western internationalised companies. Previous research has focused on changes in formal institutions in China, mostly related to MNCs operating within the market. READ MORE

  4. 4. How culture affects the motivation of employees. A study in differences motivation between Swedish and Chinese employees

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Daniel Flisak; Thomas Bjerkhage; [2015-06-29]
    Keywords : Culture; Motivation Culture; Motivation Culture; Motivation - hygiene factors; Hierarchy; Guanxi; Mianzi; HRM;

    Abstract : .... READ MORE

  5. 5. AN INSIGHT INTO CHINESE CONSUMER BEHAVIOR IN HOME FURNISHINGS INDUSTRY : A QUANTITATIVE RESEARCH ON HOW “MIANZI” FACTOR INFLUENCE CHINESE CONSUMERS BEHAVIOR

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : MO JIA; Yuan Xin GAO; [2014]
    Keywords : Chinese Consumer Behavior; Chinese Home Furnishing Industry; “Mianzi”; Competitive Consumption; Conspicuous Consumption;

    Abstract : With the continuous exploration of Chinese market’s potential, this promising and enormous market is becoming more and more crowded no matter in which industry. For example, in home furnishing industry, although the world leader - IKEA strived to implement its differentiation and cost leadership strategies that had brought tremendous success in the other markets worldwide, the company’s performance in this distinctive developing country had not progressed much, unlike other parts of the world. READ MORE