Essays about: "Mianzi"

Showing result 6 - 9 of 9 essays containing the word Mianzi.

  1. 6. AN INSIGHT INTO CHINESE CONSUMER BEHAVIOR IN HOME FURNISHINGS INDUSTRY : A QUANTITATIVE RESEARCH ON HOW “MIANZI” FACTOR INFLUENCE CHINESE CONSUMERS BEHAVIOR

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : MO JIA; Yuan Xin GAO; [2014]
    Keywords : Chinese Consumer Behavior; Chinese Home Furnishing Industry; “Mianzi”; Competitive Consumption; Conspicuous Consumption;

    Abstract : With the continuous exploration of Chinese market’s potential, this promising and enormous market is becoming more and more crowded no matter in which industry. For example, in home furnishing industry, although the world leader - IKEA strived to implement its differentiation and cost leadership strategies that had brought tremendous success in the other markets worldwide, the company’s performance in this distinctive developing country had not progressed much, unlike other parts of the world. READ MORE

  3. 7. Dealing with Guanxi and Mianzi : Challening the Traditional Unifying Approach towards Culture

    University essay from IHH, Företagsekonomi

    Author : Hannes Rask; Kishi Di Pan; Emelie Nyreröd Sandahl; [2012]
    Keywords : culture perceptions; Hofstede; guanxi; mianzi; China; Australia; Sweden;

    Abstract : This paper will display a comparative analysis on how one culture is viewed, differently and similarly, by two other cultures, and how such perceptions impact on cross-cultural management. Hofstede’s (1980) studies on culture dimensions are incorporated substan-tially in the research, nevertheless, his assumption that culture is apprehended universal-ly will be refuted. READ MORE

  4. 8. Luxury Sector in China : Behaviours toward French Luxury Brands

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Stéphanie Thomas; Valentin Alexandre; [2012]
    Keywords : China; French; luxury; LVMH; cultural dimensions; individualism; collectivism; Confucianism; social classes; inequalities; social marker; country-of-origin effect; stereotypes;

    Abstract : Purpose: How Chinese people behave toward French Luxury Brands? Method: This paper is built on a deductive approach following three main hypotheses. Secondary datawere retrieved from books, studies and articles found in Halmstad library and several databases. READ MORE

  5. 9. Corporate establishment in China : A comparative study of establishment options available for an Aktiebolag when entering the Chinese market.

    University essay from IHH, Rättsvetenskap

    Author : Lenny Dunmark; [2006]
    Keywords : company law; WTO; China;

    Abstract : There are many Swedish companies active on the Chinese market, since China’s accession to the WTO the year 2001 China has gotten even more interesting. China’s WTO accession does not only make it easier for Swedish companies to be present in China, it also provides Chinese companies an increased opportunity to access the Swedish market. READ MORE