Essays about: "Miaowen Xu"

Found 1 essay containing the words Miaowen Xu.

  1. 1. Trust Building for Online Private Sellers : Case of Taobao in China

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Miaowen Xu; Xinlei Guo; [2016]
    Keywords : Online trust; Taobao; integrity; dynamic process; mutual trust;

    Abstract : Aim:The aim of our study is to analyzeelements of online trust building process from sellers’ standpoint based on case study of Chinese website: Taobao. Method:This study was conducted in qualitative method with 12 interviewees as online sellers from Taobao website. READ MORE