Essays about: "Michael Adgård"

Found 1 essay containing the words Michael Adgård.

  1. 1. Pricing Management at Alfa Laval Equipment Division

    University essay from Lunds universitet/Produktionsekonomi

    Author : Michael Adgård; Carl Rehncrona; [2005]
    Keywords : Logical Pricing; Pricing Strategy; Value-based Pricing; Discount Pricing; Product Management; Marketing Management; International Pricing; Technology and Engineering;

    Abstract : Research questions: What factors should be considered when setting a price of a new Plate Heat Exchanger, PHE? With these factors in mind, how should a logical pricing model be created and what kind of measurable data should be used to find logical relations? Deliverables: The main focus has been towards creating a logical pricing model for new PHEs. Furthermore, the projects purpose has been to issue a status report of how the RCPL-strategy1 is implemented in different geographical locations, a benchmark of other Swedish export companies and last to verify the applicability of the logical pricing model. READ MORE