Essays about: "Michael Simby"

Found 2 essays containing the words Michael Simby.

  1. 1. PRE-ANNOUNCING CO-CREATION

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Natalia Luczynski; Michael Simby; [2013]
    Keywords : Consumer Co-Creation; Customer Empowerment; User Innovation; Future-Oriented Advertising; New Product Pre-Announcements;

    Abstract : Historically, new product development (NPD) has exclusively been assigned to internal company professionals. This model has increasingly been questioned and many have advocated the concept of consumer co-creation, a collaborative NPD activity in which consumers contribute to the content of a firm's offering. READ MORE

  3. 2. Crowdfunding - Loyalty and Commitment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Michael Simby; Andreas von Vogelsang; [2012]
    Keywords : Crowdfunding; Loyalty; Commitment; Consumer behavior;

    Abstract : Crowdfunding is an important and interesting phenomenon in today's digital economy. It uses the masses for funding new projects and offer small rewards in return to supporting funders. There is a trend where consumers desire to become more involved in the innovative process held by producers. READ MORE