Essays about: "Michaela Berg"

Found 1 essay containing the words Michaela Berg.

  1. 1. Personfied Brands : Identity Projects in Social Media

    University essay from Företagsekonomiska institutionen

    Author : Karin Teriö; Michaela Berg; [2010]
    Keywords : Social Media; Consumer Culture; Identity Projects; Self-Presentation; Personal Prands;

    Abstract : The popularity of social media have increased over the last years, appearing under variousbrands with millions of members worldwide. This thesis exemplifies how the features in twoof the most popular social media of today, Facebook and Twitter, can enable individuals touse these forums as tools for presentation and promotion of their identities. READ MORE