Essays about: "Michaela Ek Berglund"

Found 1 essay containing the words Michaela Ek Berglund.

  1. 1. The Power of Innovation : Exploring Innovativeness and its Influence on Brand Loyalty in a Saturated Market through the Eyes of Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Lovisa Andreasson; Michaela Ek Berglund; Alice Svensson; [2018]
    Keywords : Innovation; Marketing Innovation; Brand loyalty; Generation Y; Red Bull; Saturated Markets; Low-Involvement Products;

    Abstract : Problem Saturated markets are known to be competitive, with a wide selection of alternatives. In a saturated market is essential to differentiate a brand to compete in a market. Therefore, innovation has become a central part of a brand’s DNA when developing strategies, such as product evolvement and marketing. READ MORE