Essays about: "Michaela Engdahl"

Found 1 essay containing the words Michaela Engdahl.

  1. 1. Sex sells - but should it? : The notion of using sex(ism) in tourism advertising

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Matilda Edeving; Michaela Engdahl; [2023]
    Keywords : Tourism advertisement; gender stereotypes; advertising; sex ism ; symbolism; social responsibility; gender in equality;

    Abstract : This thesis provides a discussion of the use of sex(ism) in advertisement and its implications for gender roles and values, with a focus on women’s status in society. We argue that women are being objectified and still considered second class citizens, even in such a gender equality forward country as Sweden. READ MORE