Essays about: "Michella Al Fahel"

Found 1 essay containing the words Michella Al Fahel.

  1. 1. The Role of Culture : A Study of Swedish Companies Advertising in China

    University essay from IHH, Företagsekonomi

    Author : Annina Mänttäri; Michella Al Fahel; Staffan Kollander; [2007]
    Keywords : China; advertising; role of culture;

    Abstract : Background The Chinese market has been undergoing changes due to Chinas entry to the World Trade Organization (WTO) and the government’s Open-Door Policy. As a result the Chinese markets attractiveness has escalated and consequently an increasing number of foreign companies have entered including Swedish ones. READ MORE