Essays about: "Michelle Bergström"
Found 1 essay containing the words Michelle Bergström.
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1. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE
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