Essays about: "Michelle Fee Maier"

Found 1 essay containing the words Michelle Fee Maier.

  1. 1. Designed by me - Motivations and barriers affecting consumers' willingness to co-create products in the physical store

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Miranda Schüler; Michelle Fee Maier; [2018]
    Keywords : Co-creation; In-store co-creation; New product development; Retailing; Consumer motivation;

    Abstract : Purpose: The rise of e-commerce has caused a dramatic shift in consumer behavior. Therefore, strategies in bricks-and-mortar retailing need to be adapted to ensure the continued relevance of physical stores. The purpose of this thesis work is to discover opportunities for shopper-centric and experience-focused brick and mortar retail in the future. READ MORE