Essays about: "Michelle Haeberli Garcia Sandoval"

Found 1 essay containing the words Michelle Haeberli Garcia Sandoval.

  1. 1. Relationship between green marketing strategies and green marketing credibility among Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Michelle Haeberli Garcia Sandoval; Alejandro Manon Padilla; [2016]
    Keywords : green marketing strategies; generation y; millennials; greenwashing; advertising credibility;

    Abstract : Since terms like “sustainability” and “consumer consciousness” were introduced, green products began being integrated into consumers’ lifestyles. But due to the greenwashing practices that took place during the 90’s consumers refrain to buy green products because they do not trust the advertising released by marketers. READ MORE