Essays about: "Michiel Janssen"

Found 1 essay containing the words Michiel Janssen.

  1. 1. B2B e-commerce: how hard can it be? 20 challenges related to the B2B buying process

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Michiel Janssen; Robin Aksér; [2014]
    Keywords : business-to-business; e-commerce; buying process; implementation challenges;

    Abstract : This thesis addresses e-commerce in a B2B context through a participative case study at Ericsson AB. First, a literature review is conducted in which it is argued that previous academic work on B2B e-commerce can be divided into four main topics: consideration, adoption, implementation, and evaluation. READ MORE