Essays about: "Michiel Janssen"
Found 1 essay containing the words Michiel Janssen.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Abstract : This thesis addresses e-commerce in a B2B context through a participative case study at Ericsson AB. First, a literature review is conducted in which it is argued that previous academic work on B2B e-commerce can be divided into four main topics: consideration, adoption, implementation, and evaluation. READ MORE