Essays about: "Micro firms"

Showing result 1 - 5 of 66 essays containing the words Micro firms.

1. 1. Currency and Valuation Effects on Cross-Border Mergers and Acquisitions

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Filip Vennerström; Madeleine Peters; [2024]
   Keywords : Firm valuation; Cross-Border M A; Foreign Direct Investment; Currency Devaluation and M A; Exchange Rate Impact and M A;

   Abstract : This thesis explores the impact of micro- and macroeconomic factors on cross-border merger and acquisition (M&A) decisions, focusing on the influence of currency movements and firm valuations. Employing a quantitative approach, it examines foreign investors' attitudes towards economies with depreciating currencies, hypothesizing that firms in financially stronger countries are more likely to acquire firms in weaker economies. READ MORE

3. 2. Understanding Sustainability Transitions: The Perspective of Innovators in incumbent firms - A case study of the roles and challenges faced by innovators and incumbent firms

   University essay from Göteborgs universitet/Graduate School

   Author : Marcus Källström; [2023-07-20]
   Keywords : Sustainability transitions; Transitions; Sustainability; Innovators; Incumbent firms; Multi-level perspective; Regime innovation; Role of innovators; Transition roles;

   Abstract : Creating green sustainable innovation is a step in the right direction towards a sustainable future. It is however not sure that incremental improvements will be enough, it is instead called for radical shifts in socio-technical systems, so called sustainability transitions. READ MORE

4. 3. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

5. 4. Navigating the Growth Paradox in an Incumbent Business Context : Managerial Implications from a Degrowth Perspective

   University essay from Umeå universitet/Företagsekonomi

   Author : Sabrina Dietrichs; Gitte Thorsén; [2023]
   Keywords : Degrowth; Degrowth Frameworks; Growth Paradigm; Growth Paradox; Organizational Paradox Theory; Managerial Paradox Response; Post-Growth Economy;

   Abstract : Our study investigates how the organizational growth paradox is perceived and managed by incumbent firms from a degrowth perspective. There is a growing critique against the growth paradigm, an increasing support for its abandonment. Scholars are calling for a paradigm shift towards a post-growth economy. READ MORE

6. 5. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Lina Lennartsson; [2023]
   Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE