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Showing result 1 - 5 of 66 essays matching the above criteria.
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1. Currency and Valuation Effects on Cross-Border Mergers and Acquisitions
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This thesis explores the impact of micro- and macroeconomic factors on cross-border merger and acquisition (M&A) decisions, focusing on the influence of currency movements and firm valuations. Employing a quantitative approach, it examines foreign investors' attitudes towards economies with depreciating currencies, hypothesizing that firms in financially stronger countries are more likely to acquire firms in weaker economies. READ MORE
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2. Understanding Sustainability Transitions: The Perspective of Innovators in incumbent firms - A case study of the roles and challenges faced by innovators and incumbent firms
University essay from Göteborgs universitet/Graduate SchoolAbstract : Creating green sustainable innovation is a step in the right direction towards a sustainable future. It is however not sure that incremental improvements will be enough, it is instead called for radical shifts in socio-technical systems, so called sustainability transitions. READ MORE
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3. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context
University essay from Umeå universitet/FöretagsekonomiAbstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE
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4. Navigating the Growth Paradox in an Incumbent Business Context : Managerial Implications from a Degrowth Perspective
University essay from Umeå universitet/FöretagsekonomiAbstract : Our study investigates how the organizational growth paradox is perceived and managed by incumbent firms from a degrowth perspective. There is a growing critique against the growth paradigm, an increasing support for its abandonment. Scholars are calling for a paradigm shift towards a post-growth economy. READ MORE
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5. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE