Essays about: "Micro-Influencer"

Found 5 essays containing the word Micro-Influencer.

1. 1. Closer Connection for Perfection

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Robin Naderi; Nicholas Sjögren; [2022]
   Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

   Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

3. 2. Doez size matter? : A qualitative research on micro influencers creation of brand awareness for startups

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jonas Hansson; Filip Hjertqvist; Malcolm Sanchez Adolfsson; [2021]
   Keywords : Micro Influencer; Influencer Marketing; Brand Awareness; Startup Companies.;

   Abstract : Influencer marketing has in recent years developed as a new concept for both companies and individuals. Social media has presented a new way for companies to market themselves. The emerge has produced influencers and nowadays influencers need to be divided into different levels according to the number of followers. READ MORE

4. 3. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
   Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

   Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE

5. 4. To Influence and Be Influenced

   University essay from Göteborgs universitet/Graduate School

   Author : Ebba Törneman; Erika Molinder; [2018-07-03]
   Keywords : Celebrity endorsement; Micro-influencers; Macro-influencers; Social media; Authenticity; Identification;

   Abstract : Marketing efforts using traditional celebrity endorsers have for long been widely used with great success. However, the rise and development of the internet, as well as businesses’ products and services becoming more digitised, new forms of product endorsement have emerged. READ MORE

6. 5. Influencer Marketing : the characteristics and components of fashion influencer marketing

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Nathalie Zietek; [2016]
   Keywords : Influencer Marketing; Social Media; Blogger; Instagram; Fashion; Brands; Micro-Influencer;

   Abstract : The ad blocking hype has brought new challenges for fashion brands to be seen and heard. Therefore new marketing strategies have to be found. Since the usage of mobile devises increased and consumers spend more time on online social networks - influencer marketing had been found as a authentic marketing channel to reach the consumers. READ MORE