Essays about: "Micro-celebrity"
Showing result 6 - 8 of 8 essays containing the word Micro-celebrity.
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6. The Social Media Influencer and Brand Switching.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study was to find out which type of informant the Social Media Influencer embodies when consumers voluntarily switch brands after the endorsement of a brand by a Social Media Influencer. To answer the research question, this thesis utilised a quantitative questionnaire which was created with the help of a qualitative pre-study to assess the relevance of dimensions proposed in the literature. READ MORE
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7. The life of Kanye : a qualitative content analysis of Kanye West’s twitter practice
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : Celebrity Twitter use has recently been the subject of celebrity studies. Performing authenticity and intimacy as well as engaging interactively with followers are considered central characteristics of ‘micro-celebrity’ practice, which is widely considered to be extensively utilized by celebrities in their use of Twitter. READ MORE
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8. Fame and Celebrity Within A Virtual World : A Case Study Of World Of Warcraft
University essay from Institutionen för mediestudierAbstract : Despite the vast amount of research conducted by media academics over the past decade, little is known about the concept of internet celebrity, or e-celebrity, within an online-gaming environment. The overall impression that emerges from literature in this field is that e-celebrity has been studied in popular, user-based or social networking websites. READ MORE
