Essays about: "Micro-sized firms"

Found 2 essays containing the words Micro-sized firms.

1. 1. How to compete with the funny cat video? : A qualitative study to describe how micro-sized firms can create customer engagement on social medias

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jacob Dyberg; Per Nord; Johan Svensson; [2018]
   Keywords : Micro-sized firms; social media managers; social media; customer engagement; content appeals; social media targeting; social media timing and frequency; qualitative research; semi-structured interviews;

   Abstract : Background: Social medias have contributed to big changes in the way firms and customers interact with each other. Due to the great amount of people using social medias, firms have understood the importance of incorporating social medias in their marketing strategy. READ MORE

3. 2. How can Relationship Marketing influence Micro-sized Family Businesses? A case study of “Casa Canela”

   University essay from IHH, Företagsekonomi

   Author : Lisa Gallay; Mihaela Iovu; [2011]
   Keywords : relationship marketing; family business; micro-sized companies;

   Abstract : Abstract Background: Micro-sized family businesses are facing great challenges in nowadays competitive markets. Marketing is one of the most essential fields if a company wants to suc-ceed. READ MORE